Lunchbox Co. came to us with more than just a hunger for design, they had a taste for bold, crave-worthy branding that could match their mouthwatering meals. Our goal was to cook up a vibrant visual identity that felt as flavorful, fun, and unforgettable as the food they serve. From the cheeky mascot and custom wordmark to a color system packed with punch, we built an identity that’s bold, chill, and bursting with personality. Alongside the brand visuals, we crafted a flexible system of icons, typography, and layout rules that made their fast-food brand feel elevated without losing its edge. The result? A brand that looks as good as their food tastes, and keeps customers coming back for seconds.